I think design is the insight into what people instinctively need from a space. I care about what people need from their environment, what makes them feel at ease, what excites them and what inspires them. Designing a space is another form of universal verbal language that communicates the value of design because it transcends time, space, language, and culture. As a hospitality and retail designer, I believe that design connects elements like color and lighting or merchandising and fixtures...
I sketch, visit the site, and dig into the design concept to develop a narrative that resonates intensely.